How to watch Rose Bowl Parade 2023?

In the 134-year history of Rose Bowl Parade, it won’t be held in the first calendar year day for the 20th time.


Rose Parade is the definite new year’s celebration festival in America. It is a part of an event titled “Tournament of Roses.” The event was first founded in 1890 and has been hosting annually since.

Tournament of Roses is a two-part event. The event begins with a new year opening parade event titled “Rose Parade”. It is then preceded by the highly anticipated Rose Bowl game. The parade event takes place on a 5.5 miles road in Pasadena, California.

The 2023 Rose Bowl Parade will however be held on January 2. This is to maintain the traditional rule of never holding the event on Sundays. This year’s parade is sponsored by the renowned Japanese automobile brand, Honda. While the following bowl game will be sponsored by Prudential insurance company.

This year’s Rose Bowl Parade will be participated by the following artists –

  • All Gifu Honor Green Band
  • Banda de Musica La Primavera
  • Buhos Marching Band
  • Foothills Falcon Band
  • Fresno State Bulldog Marching Band
  • LAUSD All District High School Honor Band

How to watch Rose Bowl Parade?

This year’s Rose Bowl Parade will be live telecast on multiple tv channels instead of one. The officially partnered channels of the event are listed below –

  • ABC
  • Cowboy Channel
  • RFD TV
  • NBC
  • Univision

These three tv channels will provide live broadcast of the upcoming event in the United States. In addition to which, the event will also be available in Armenia, Caribbean, Latin America via the American Forces Network media channel.

How to Live Stream the event?

  • Peacock
  • YouTube TV
  • DirecTV
  • FuboTV

Bowl fans in America will be able to watch the upcoming parade and bowl event live online via NBC’s official on demand platform, Peacock. In addition, fans with fuboTV subscriptions will be able to live stream NBC channel internationally to watch the upcoming American parade event. Additionally, the event can also be live streamed via DirecTV and YouTube TV.x

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