Buffalo Bills have announced a new heated apparel partner for the 2022-23 season. Fieldsheer, a technology company that specializes in temperature-controlled apparel, has earned itself this sponsorship deal with the Bills, one of the most reputed teams in the NFL.
As an official partner of the Bills, Fieldsheer can now refer to itself as “An Official Heated and Cooling Apparel Partner of the Buffalo Bills” in advertisements and promotional campaigns. It can also use the name of the famed team in its products.
The senior vice president of Pegula Sports and Entertainment came out to announce the news of the sponsorship deal. He hoped for good days ahead for both parties in the upcoming days. “We are excited to welcome Fieldsheer Apparel Technologies as a new partner with the Buffalo Bills,” he said.
“Fieldsheer offers a unique product line that tailors towards our fanbase and the unpredictable weather elements in Western New York each year. This will be a great year both on and off the field, and we are thrilled to embark on this season together with the Fieldsheer team.”
Fieldfisher is predicted to get massively benefited through this deal. As per reports, the fans of Buffalo Bills are the best when it comes to supporting their team’s sponsors. Patrick Deighan, director of e-commerce and marketing for Fieldsheer, echoed the same tune as he talked to the press about the deal. “Statistics show that the Buffalo Bills fan base support the team’s sponsors far more than the NFL average,” he stated. “In fact, they are much more likely to purchase products from a company based on its partnership with the Bills.